Our everyday joe target consumer wants to end their day without any extra mental or physical exertion. Grabbing a pre-roll on the walk home should be as easy as grabbing a tall boy. But going into the dispensary makes the journey difficulty and ends with analysis paralysis, ultimately leading to paying for something they didn't want at a price they didn't expect.

If we are able to embody the trusted diner or corner store that is frequented enough the employees know your order, we can alleviate the issue our target market might find themselves in.

Let's make finding a good, quality, everyday weed simple. Now all you have to do is buy it, smoke it, and enjoy it. Because that’s the way weed should be. Enough said. Aesthetically we went with your local minor league baseball team, or your local mechanic shop, something you frequent because of convenience and value. We used explicit and clear messaging to help convey the products, along with a tone of voice that aligns with our consumer. Custom embroidered Dickie's work shirts are handed out to select budtenders, and custom, ownable, illustrations help visually build out the rest of the brand.