overview >>

Revamping a beloved hot sauce brand, we tackled the challenge of building out the entire flavor lineup, launch deliverables, marketing activations, and complete style guide, all based off of the "Original" flavor update.

The challenge doesn’t stop there - we continue to work alongside Blackbird Communications to help build all marketing assets including some favorites you might see at your favorite baseball team’s stadium.

services >>
Design
Production
Swag
Collateral
Content Creation
Brand Identity
recognition >>

Launching an update to a pantry staple with an expanded lineup of flavors and new style guide.

tension

How can we translate the distinct visual elements of Louisiana Brand Hot Sauce's updated package into a cohesive brand aesthetic for marketing and advertising?

hypothesis

By integrating the rough paint strokes and vibrant color palette of the package into our design elements, we can craft a unique brand aesthetic that sets Louisiana Brand Hot Sauce apart in the competitive market, driving increased brand recognition and consumer engagement.

solution

Right from the start of our partnership with Blackbird Communications, we set out to bring the vibrant essence of Louisiana Brand Hot Sauce's updated package to life in our brand aesthetic. We worked closely with their team to create a style guide that would be our go-to reference for all things creative. This guide gave us the freedom to develop custom icons, color combos, and fonts that really capture the spirit of the brand. With this solid foundation, we were able to roll out a consistent brand identity across everything from packaging to promo materials. Plus, we made sure Blackbird had everything they needed to keep the brand vibe alive in their own marketing and content creation efforts. From featuring the tagline "Flavor favors the bold" for their updated flavor line to getting the brand highlighted during the last World Series, we've been right there every step of the way to ensure Louisiana Brand Hot Sauce stands out in the crowd.

Over the last several years Metafor has consistently delivered strong creative work across a wide range of projects - everything from major re-branding efforts to signage in major league baseball stadiums. The Metafor team is definitely a valued partner and, we enjoy working with them all-around.

Elizabeth Cahill

SVP, Group Account Director // Blackbird Communications

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