The O.penVAPE brand needed to learn some hard truths in order to revitalize the literal original canna-vape brand, as well as consolidating all of their products into a consistent and recognizable packaging line. But how can they communicate that to their consumers?
Since the beginning - people, consumers, coworkers, and more, have all been curious as to what the O. in O.penVAPE stands for
How can we make the O.penVAPE name more trusted and established, without saying "trust us"?
Sadly, people aren't aware that O.penVAPE is a high-quality product or have had bad experiences in the past. Inconsistent quality and having many changing parts over the last few years has begun to hurt the O.penVAPE brand. Adding onto consumer perceptions, corporate cannabis brands were starting to overtake the mom and pop brands, along with the rise in negativity towards the concept of 'vaping'.
Leveraging O.penVAPE's role as the original pen vape and adopting a friendlier brand approach aims to cultivate deeper connections with consumers, steering clear of corporate stiffness and building trust organically.
By redefining the O in O.penVAPE to mean O.riginal, we implicitly establish trust and authenticity. Our brand identity revolves around the concept that O.pen signifies the genesis of it all - the Original Pen Vape. // O.pen has been leading the cannabis vape industry, since becoming an industry. They’ve spent 100,000 hours researching and developing cannabis and cannabis products. They know what works and what doesn’t. They know what’s good and what isn’t. That’s what they’ve done since 2010. That's why they're here. Go with the O.
