Our partnership with Blackbird Communications was pivotal in balancing the nostalgia of camping memories with a fresh modern edge, breathing new life into ShoreLunch. Focusing on the largest representation of the ShoreLunch community, we aimed for a fresh look to enhance shopability without alienating the current clientele. Through refined adjustments to the original logo, incorporation of topographical elements, and the infusion of natural, earth-toned colors, we achieved much-needed cohesion between the product lines.
Our collaborative journey with ShoreLunch culminated in a visually captivating brand identity that spans diverse product lines, embodying the essence of the fishing community with the mantra "A taste of the great outdoors in every bite." This conceptual solution seamlessly blended the past with the present, revitalizing the brand's presence on store shelves, in home pantries, and as an integral part of outdoor experiences.
Blending the past with the present, giving ShoreLunch a renewed sense of vitality on store shelves.
As sales stagnate, there's a nagging concern about maintaining tradition while needing a modern update.
By evolving ShoreLunch's visual identity with a harmonious blend of nostalgia and modernity, particularly through the incorporation of natural earth tones, topography, and the strategic relocation of the iconic trees from the logo to the package design, we will successfully capture consumer attention, reigniting interest, and driving sales growth.
Our creative direction involves a comprehensive brand update, transitioning from deep saturated colors to natural, calming earth tones. We incorporate topography and map overlays, evoking the essence of camping, hiking, and travel. The logo has been refined, removing trees, while retaining recognizability. Trees are reintegrated into package design, ensuring continuity and brand recognition across all touchpoints. Through this strategic visual overhaul, we've revitalized ShoreLunch's identity, ensuring it resonates with both existing and potential customers, while reigniting interest and loyalty.
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Metafor's greatest strength is in their creative concepting and ideation - they always brings multiple, unique creative concept options to the table and all are always completely on brand brief.
Elizabeth Cahill
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