Prior to diving into Starbucks' coffee-at-home revamp, our primary assignment was to develop the overarching art direction for their 50th-anniversary campaign. This comprehensive direction spanned across various platforms including packaging, web banners, social media, and website, setting the stage for subsequent initiatives.
Following the successful execution of the 50th-anniversary campaign, Starbucks enlisted our expertise to devise creative strategies for their new 0g sugar creamers and premium instant coffee lines. Our role expanded to include conceptualizing, presenting, and executing ideas to elevate these products within the coffee-at-home market.
Transforming Starbucks' Coffee-At-Home experience with visual metafors.
Premium Instant Coffee: Starbucks is concerned consumers might overlook the superior quality of their premium instant coffee, assuming it's like typical pre-packaged coffee. ////// 0g Sugar Creamers: Starbucks worries consumers may not realize the benefits of their 0g sugar creamers, given the common association of creamers with high sugar content.
For Starbucks' premium instant coffee, we'll use catchy visuals and stories to show it's top-notch, breaking the idea that pre-packaged coffee is meh. As for the 0g sugar creamers, we'll shout about their zero sugar feature, making them the go-to for health-conscious folks.
To boost both the premium instant coffee and 0g sugar creamers, we'll whip up cool visuals and clear messages. With the coffee, we'll show its quality and debunk myths about pre-packaged stuff. For the creamers, we'll highlight their zero sugar and health perks, making them the healthier pick. This plan aims to get more people hooked on Starbucks' home coffee goodies.
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